Dear Computer Lady,
I am starting a small business and have a mailing list of about 300 prospective customers.
I currently send emails to these customers using groups in my email program, but it is not as personal as I would like it to be, and I have had to break the list up into smaller groups since my program has a limit.
Do you have an easier, more personal way to send messages to current and future customers?
I would be happy to share how to send emails to your email list of current and future clients.
Since this is your business, you want to present a professional presence to your mailing list. That is hard to do with most email programs, and many Internet Service Providers have a daily sending limit to prevent you from using their service to send unsolicited messages.
I use an email marketing service named, AWeber, and they have worked great for me.
When a person is added to my email list, they are automatically sent a series of follow up messages that are meant for new subscribers. In addition to the follow up messages, AWeber allows you to schedule and send broadcast messages. This way, a new contact gets a series of introduction messages and then will also get your regular messages.
Each email you send can also be personalized. When you are composing a message, simply use the personalization button to insert a field (like firstname) and when you send the message, each recipient will see their first name in the message.
Since I already have an account with AWeber, if you want step by step directions for getting started, just let me know and I would be happy to help you get set up.
Elizabeth Boston is a Web designer, Social Media Consultant and managing editor of, “Ask The Computer Lady”.
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